Bread Morávka
Our brand’s success story: in today’s competitive times, we have to offer more than just excellent bread to reach new customers. The edible label “Morávka” has become our symbol.
Our company has a rich history in the production of whole wheat bread, unique thanks to the mixture we have developed. We have always believed that the quality of our products speaks for itself. However, in today’s competitive times, we have to offer more than just excellent bread to reach new customers.
The key moment was the cooperation with the company breAd., which presented us with an original idea. They suggested we start labeling our products with edible labels. We were skeptical at first, but we soon realized what a difference it could make.
When we started labeling our breads with edible labels, our customers were excited. Wherever our bread appeared as a novelty, people immediately noticed it and did not hesitate to try it. Most of them remembered our bread and still buy it.
The competition also tried to imitate our bread. Our branded edible label has ensured that customers know what they are buying. Not even cashiers in stores confuse us anymore.
Using edible labels has completely changed our business. The sales of our products between 1995 and 2010 dropped from 2500 to 600 units per day. However, after the first use of these labels, the situation began to reverse. Our sales increased by 40% and stabilized at 15%. In 2012, we sold 1300 units a day thanks to the edible labels, which was a staggering increase in the two years of using the labels.
The edible label “Morávka” has become our symbol.
