breAd. & edible bread labels and wafer decorations https://bread.cz/en/ Learn how edible labels help bakeries with increasing their sales and launching new bakery products. Our wafer labels are considered as an effective marketing and brand-building tool. Now, with our solution for automatic application of edible labels to bread and pastry, also for industrial bakeries. Mon, 25 Sep 2023 08:44:56 +0000 en-US hourly 1 https://bread.cz/wp-content/uploads/2018/09/cropped-favicon-32x32.png breAd. & edible bread labels and wafer decorations https://bread.cz/en/ 32 32 Bread Morávka https://bread.cz/en/2023/09/25/bread-moravka/ https://bread.cz/en/2023/09/25/bread-moravka/#respond Mon, 25 Sep 2023 08:36:18 +0000 https://bread.cz/2023/09/25/moravka-brot/ Our brand’s success story: in today’s competitive times, we have to offer more than just excellent bread to reach new customers. The edible label “Morávka” has become our symbol. Our company has a rich history in the production of whole wheat bread, unique thanks to […]

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]]> Our brand’s success story: in today’s competitive times, we have to offer more than just excellent bread to reach new customers. The edible label “Morávka” has become our symbol.

Our company has a rich history in the production of whole wheat bread, unique thanks to the mixture we have developed. We have always believed that the quality of our products speaks for itself. However, in today’s competitive times, we have to offer more than just excellent bread to reach new customers.

The key moment was the cooperation with the company breAd., which presented us with an original idea. They suggested we start labeling our products with edible labels. We were skeptical at first, but we soon realized what a difference it could make.
When we started labeling our breads with edible labels, our customers were excited. Wherever our bread appeared as a novelty, people immediately noticed it and did not hesitate to try it. Most of them remembered our bread and still buy it.

The competition also tried to imitate our bread. Our branded edible label has ensured that customers know what they are buying. Not even cashiers in stores confuse us anymore.

Using edible labels has completely changed our business. The sales of our products between 1995 and 2010 dropped from 2500 to 600 units per day. However, after the first use of these labels, the situation began to reverse. Our sales increased by 40% and stabilized at 15%. In 2012, we sold 1300 units a day thanks to the edible labels, which was a staggering increase in the two years of using the labels.

The edible label “Morávka” has become our symbol.

 

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]]> https://bread.cz/en/2023/09/25/bread-moravka/feed/ 0 Applicator Machine – Automatic Application of Wafer Labels on the Bakery Line https://bread.cz/en/2023/09/22/applicator-machine-automatic-application-of-wafer-labels-on-the-bakery-line/ https://bread.cz/en/2023/09/22/applicator-machine-automatic-application-of-wafer-labels-on-the-bakery-line/#respond Fri, 22 Sep 2023 10:21:44 +0000 https://bread.cz/?p=35382/ Gives the bakeries the possibility to cut labor costs and hence improve profitability. It can be installed into existing or new bakery lines with extremely low cost and need for space. We will be launching our developed applicator machine for edible labels soon. This machine […]

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]]> Gives the bakeries the possibility to cut labor costs and hence improve profitability. It can be installed into existing or new bakery lines with extremely low cost and need for space.

We will be launching our developed applicator machine for edible labels soon. This machine brings you:

  • Significant cost savings for manual application
  • Increase efficiency and speed up production
  • Installation on any existing and new bakery production line

The edible label applicator is adaptable to any bakery production line, where it can replace the manual application of edible labels to your bakery product, or for installation in fully automated plants, so they can start using edible labels.

The amount of production capacity depends on the number of units and the type of solution. The capacity of a single unit is 3000 – 5000 pcs/hour. So if someone needs high production capacity, they can choose a combination of e.g., 6 units, and the capacity will be 18000 – 30000 pcs/hour.

Labels for filling the applicator are supplied lined up in a tube-shaped foil containing 1400 units, which are then inserted into the applicator tray. The applicator in its full state contains 1700 labels. If required, the number of pieces in the tray can be increased.

Current concepts: 

  • A variant of a single solution above the belt conveyor for applying to the dough before proofing
  • Variant multi-unit on continual line for high volume capacity bakeries
  • Variant one or more units on the movable axe above the row of products on the belt conveyor

If you are interested, please make an appointment with us at IBA or email us at info@bread.cz.

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]]> https://bread.cz/en/2023/09/22/applicator-machine-automatic-application-of-wafer-labels-on-the-bakery-line/feed/ 0 Edible labels – an effective marketing tool to increase sales and build a brand https://bread.cz/en/2023/09/22/edible-labels-an-effective-marketing-tool-to-increase-sales-and-build-a-brand/ https://bread.cz/en/2023/09/22/edible-labels-an-effective-marketing-tool-to-increase-sales-and-build-a-brand/#respond Fri, 22 Sep 2023 07:45:50 +0000 https://bread.cz/?p=35368/ Improve your business by using wafer labels as a marketing tool for your bakery products, which enhances your brand image amongst consumers. You can show your product advantages to be seen in plain sight on the store shelf by the final customer. Make your product […]

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]]> Improve your business by using wafer labels as a marketing tool for your bakery products, which enhances your brand image amongst consumers. You can show your product advantages to be seen in plain sight on the store shelf by the final customer.

Make your product visible

Branding your bread and other products will strengthen your image among consumers. Not only will you increase your brand awareness, but you’ll also prevent unfair competitors from trying to imitate your products.

Introduce yourself effectively

Impress your customers on the first day your bread is in the shops. With edible labels, they won’t miss it.

Increase your sales

Most bakery products look almost the same on the shelves. However, with edible labels, you can easily differentiate your product from others and make it easier for customers to remember.

Build your brand

Make your company name and product brand visible. In addition, show the benefits of the product like Organic, gluten-free, etc., which might otherwise be lost among the others.

Make production more efficient

Compared to other forms of marking, edible labels are simply applied to the dough or to the bottom of the proofing basket. We have also recently automated this process with an edible label applicator.

Be eco-friendly

Our customers have already saved approximately 470 tons of paper or 165 tons of plastic by using edible labels instead of other types of labeling.

Edible “wafer” labels are:

  • from potato or corn starch
  • printed with food dyes
  • also in organic quality.

Free samples 
Click here to get customized samples for free and make your product more visible!

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]]> https://bread.cz/en/2023/09/22/edible-labels-an-effective-marketing-tool-to-increase-sales-and-build-a-brand/feed/ 0 IBA 2023 https://bread.cz/en/2023/08/31/iba-2023/ Thu, 31 Aug 2023 12:00:23 +0000 https://bread.cz/?p=35186/ IBA 2023 A major event for all bakers is fast approaching – IBA 2023! We are excited to announce that our company will be attending this prestigious trade fair, which will take place from 22 to 26 October 2023 in Munich. IBA is one of […]

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]]> IBA 2023

A major event for all bakers is fast approaching – IBA 2023! We are excited to announce that our company will be attending this prestigious trade fair, which will take place from 22 to 26 October 2023 in Munich.

IBA is one of the largest and most important events in the baking industry worldwide. It is the best opportunity to meet leading experts, discover the latest trends, technologies and innovations in the baking industry and build opportunities for mutual cooperation.

We would like to invite you to our stand. It will be a great opportunity to show how edible labels can help you in building your brand and the branding of your products.

When you visit our stand, you can look forward to a personal meeting with our expert team who will be happy to provide you with all the information about our products and answer your questions. We will be happy to present you with a wide range of options and advise you on the most suitable solution for you.

Don’t miss out on a great opportunity to network with professionals from around the world, make new business contacts and keep up to date with the latest trends and innovations in the industry. We’ll be excited to discuss the innovations and challenges you’re facing in the baking industry.

If you are interested in attending IBA, please feel free to come to our stand 466 in Hall B4. We would be happy to meet you in person and show you how edible labels can improve your business.

Request your free tickets here.

We look forward to your visit!

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