Our company has a rich history in the production of whole wheat bread, unique thanks to the mixture we have developed. We have always believed that the quality of our products speaks for itself. However, in today’s competitive times, we have to offer more than just excellent bread to reach new customers.

The key moment was the cooperation with the company breAd., which presented us with an original idea. They suggested we start labeling our products with edible labels. We were skeptical at first, but we soon realized what a difference it could make.
When we started labeling our breads with edible labels, our customers were excited. Wherever our bread appeared as a novelty, people immediately noticed it and did not hesitate to try it. Most of them remembered our bread and still buy it.

The competition also tried to imitate our bread. Our branded edible label has ensured that customers know what they are buying. Not even cashiers in stores confuse us anymore.

Using edible labels has completely changed our business. The sales of our products between 1995 and 2010 dropped from 2500 to 600 units per day. However, after the first use of these labels, the situation began to reverse. Our sales increased by 40% and stabilized at 15%. In 2012, we sold 1300 units a day thanks to the edible labels, which was a staggering increase in the two years of using the labels.

The edible label “Morávka” has become our symbol.

The post Bread Morávka appeared first on breAd. & edible bread labels and wafer decorations.

Make your product visible

Branding your bread and other products will strengthen your image among consumers. Not only will you increase your brand awareness, but you’ll also prevent unfair competitors from trying to imitate your products.

Introduce yourself effectively

Impress your customers on the first day your bread is in the shops. With edible labels, they won’t miss it.

Increase your sales

Most bakery products look almost the same on the shelves. However, with edible labels, you can easily differentiate your product from others and make it easier for customers to remember.

Build your brand

Make your company name and product brand visible. In addition, show the benefits of the product like Organic, gluten-free, etc., which might otherwise be lost among the others.

Make production more efficient

Compared to other forms of marking, edible labels are simply applied to the dough or to the bottom of the proofing basket. We have also recently automated this process with an edible label applicator.

Be eco-friendly

Our customers have already saved approximately 470 tons of paper or 165 tons of plastic by using edible labels instead of other types of labeling.

Edible “wafer” labels are:

• from potato or corn starch
• printed with food dyes
• also in organic quality.

Free samples 
Click here to get customized samples for free and make your product more visible!

The post Edible labels – an effective marketing tool to increase sales and build a brand appeared first on breAd. & edible bread labels and wafer decorations.